It is an understatement to say we are thrilled to announce our brand new partnership with Tomorrowland. Everybody knows how iconic this music festival is, for they have left a recognizable mark on our industry.
In case you have been living under a rock, here’s a few sentences regarding Tomorrowland…
First held in 2005, the Belgian electronic dance music festival has become truly legendary because of numerous reasons. Selling out in just minutes, announcing a line-up of 400 DJs in 2012, and receiving the “Best Global Festival” award for five consecutive years are only a few.
So what does Tomorrowland have in store for us in 2020?
Due to the current COVID-19 pandemic, the festival won’t be taking place in Boom, Antwerp, Belgium this summer. Instead, we will be experiencing Tomorrowland Around The World — a global online festival taking place on July 25th and 26th, 2020. Yup, in just three days!!
The digital festival will include a line-up of more than 60 artists who will be premiering brand new content exclusively over the course of the weekend. The incredible line-up features big names like Lost Frequencies, Adam Beyer, Katy Perry, Tale of Us, Tiesto, and the Tomorrowland regular David Guetta.
As the event is typically held during the last two weekends of July, Tomorrowland’s global community has been asking the organizers to provide them with something special amidst the current situation in the world, and due to the fact, the festival has been officially postponed to July 2021.
“A spectacular two-day digital music festival experience, bringing together the planet’s biggest names in electronic dance music and the world’s best technology in 3D design, video production, and special effects.”
Where and how is this digital experience happening you might be thinking.
Being the people of tomorrow, the team behind Tomorrowland has certainly created and delivered well beyond our expectations (and they were high already, let me tell you).
Taking us to Pāpiliōnem, a magical island, home to all the wonders of nature, they are promising us all we’ve been wanting, and even more: freedom, purity, and music. Isn’t that what Tomorrowland has always been about?
Immersive and interactive, the festival will consist of a variety of exciting activities, not only musical acts. The program invites us to a series of inspirational webinars, games, and workshops, all related to lifestyle, food, and fashion.
The so-called “Inspiration Sessions” are extra content in which international role models will be giving talks from the comfort of their homes. Loved by millions, these people will surely have fascinating stories and meaningful messages to share, and some of the many impressive names on the list include Black Eyed Peas frontman will.i.am, and former NBA champion and basketball legend Shaquille O’Neal.
Another appealing detail worth mentioning is that most tickets and packages will include an access code to Tomorrowland’s Relive platform where festival-goers will be able to enjoy and relive all performances in the week following the event.
So what is our role in all this?
Evedo is partnering up with Tomorrowland to popularize their upcoming Around The World digital edition, especially for the Bulgarian market.
This is an important strategic move for us as we believe that this is only the first step towards many future collaborations. We plan and hope to continue working with Tomorrowland, promoting and representing their festival in Bulgaria and around the world, and doing more efforts and projects within the ticketing space where we have one of our biggest strengths as a company.
In typical Tomorrowland fashion, as they’ve been doing this for several years now (even in pre-COVID-19 times), they are inviting us to gather at home and to immerse ourselves into an extraordinary world of wonder and music. We will set up tents in the backyard, stir up delicious cocktails in the living room and, of course, dress up in our craziest festival attire (lots of glitter or whatever does the trick for ya!), while getting together to safely and responsibly experience Tomorrowland in 2020.
This year has been strange, and honestly quite daunting for most of us, but it’s time to return to the dancefloor. Tomorrowland Around The World will without doubt be a once-in-a-lifetime experience and we plan to make the most of it. See you at the Atmosphere stage in just three days — it’s a date.
If you want to become a part of the event change follow our community channels: